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Web Analytics Defined

Web Analytics: refers to the advanced version of log files or traffic analyzers. Modern day web analytics track visitors on a website and deliver advanced reports ranging from regular traffic stats to those that help in making key ROI decisions.


Directory of the Best Web Analytics Software 2007


HitsLink - HitsLink - HitsLink provides online, real-time reporting on...

  • Who visits your site
  • How they found you
  • How they navigate your site
  • If they buy or transact on your site
  • How effective your advertising is

Webtrends - WebTrends Analytics® 8 is the latest version of WebTrends 7, the award-winning solution for accurate, timely web analytics to help you measure and improve your online marketing ROI.

Google Analytics - Google acquired the leader of web analytics Urchin, and now offers free web analytics to google account users. Definitely worth a try as it comes from Google, and matches any other high end paid service.

OneStat - Advanced web analytics to track in-depth visitor behavior, commerce, leads, click fraud and conversions. Excellent web metric solutions for medium to large websites. The essential tool for web marketers and web masters!

Statcounter - A free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats. Insert a simple piece of our code on your web page and you will be able to analyse and monitor all the visitors to your website in real-time!

Omniture - Omniture SiteCatalyst provides actionable, real-time intelligence about online strategies and marketing initiatives. Omniture SiteCatalyst helps organizations quickly identify and understand the most profitable paths through their websites, where visitors are dropping off, what’s driving critical success events, and how different segments of visitors interact with the Web site.

Clicktracks - ClickTracks is a web analytics program that uses a radically different architecture, making it easy for marketers to perform desktop datamining activities that are difficult or impossible to implement using traditional web analysis methods.

IwebTrack - Track and monitor the activities of every individual visitor to your website, visitor system information, advertising campaigns, conversion tracking, and graphical statistics with the fastest growing web analytics provider in North America and the U.K.




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